If you're not using Video to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Video with these helpful tips.
Update your Video page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Video at least once a day. If your subscribers are not likely to check Video very often, share a weekly update to avoid flooding them with too many updates.
If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Video. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Don't forget to discuss your business on other Video pages. If you are posting on a page that isn't your own, it can gain you attention. Having said that, it's crucial that this attention is desirable. You should be posting when there is something important to say. Don't spam other pages.
Do not hesitate to share links to other sites on Video. If you come across an article or a video your audience will be interested in, think about sharing it on Video. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers news aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Remember to post on your Video page. When a business sets up a Video account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Never share updates that seem irrelevant to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you must talk about other stuff, do it on your personal page.
Now that you've read this article on Video marketing, you should have a much better understanding as to how it works. Use this marketing tool as a part of your business and reach more people than you ever thought possible. Implement the tips mentioned above and get ready to watch your business grow.